How Can Innovation Add Value To Your Brand?

"When we looked at the issues currently driving NPD's such as increased legislation and the need to increase value sales, it became clear that much of the 'added value' activity centres around the filter. It is here that flavour, visual identity and enhanced product taste can be manifest. New filter technologies are thus the current primary platform for 'adding value' to existing brands"

Chris Lynch, Euromonitor International Ltd

Filtrona Filter Products have worked with Euromonitor to produce a combined report on New Product Development in the tobacco industry with a focus on filters and how they can add value to a cigarette brand. Read more