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Filtrona Filter Products has identified an exciting new and rapidly growing niche market for which it has designed a new range of Icon filter products. The total estimated global market for Icon range style filters is 82.7 billion cigarette sticks. This is growing each year at +5.6%.

There has been an observable pattern to the development of this market segment; cigarette filters have moved from standard Recess Filters to recess filters with specialised segments and then to new alternatives offered within the Icon range such as Shaped Acetate Filters and Shaped Plastic Filters.

There are key markets for Icon range filters. Regions such as Eastern Europe and Asia Pacific have seen significant growth. Key markets also include Russia, Ukraine, Bulgaria, Japan, South Korea and the USA. Ukraine is the largest market for Icon range style filters with over 22 billion sticks sold in 2007 and a yearly growth rate of +9.6%. Turkey has grown even faster at +11.4% so that Icon range style filters now represent almost 20% of the market. The ability of Icon range filters to penetrate a new market can be seen in South Korea which consumed over 3 billion cigarette sticks after just being introduced in 2006.